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Bharati College Add-On Courses | Delhi University's College in Janakpuri (West Delhi)

Bharati College in association with RK Films & Media Academy (RKFMA) invites admissions in add-on Certificate Course titled ‘Digital Marketing & Social Media Advertising’ with emphasis on learning digital media skills. Freshers or beginners can also apply. WhatsApp queries at +91-9312237583 for admission information.

Diploma in Digital & Social Media Marketing using Gen AI (Advanced Program)

Module 1: Foundations of Digital & Social Media Marketing

  • Evolution and impact of digital transformation in marketing.
  • Digital vs traditional marketing.
  • Marketing funnel: TOFU, MOFU, BOFU.
  • Omni-channel and integrated marketing strategy.
  • Buyer persona and journey mapping.


Module 2: Consumer Behavior in the Digital Age

  • Online consumer psychology and decision-making.
  • Role of social proof, influencers, and peer reviews.
  • Gen Z and Millennial online behavior.
  • Behavioral segmentation and personalization using AI insights.

 

Module 3: Content Marketing Strategy

  • Content marketing goals and strategy
  • Blog strategy, content clusters, and evergreen content
  • AI-generated content calendars
  • Tone, style, and brand voice development using Gen AI

 

Module 4: Generative AI for Content Creation

  • Prompt engineering basics for marketers
  • Using ChatGPT, Jasper, Copy.ai for blogs, captions, ads
  • Generating AI-powered content variations for A/B testing
  • Ethical use of Gen AI and avoiding plagiarism
  • Hands-on practice: Create a weekly content plan with Gen AI support for a real/fictional brand

 

Module 5: Search Engine Optimization (SEO)

  • On-page using CMS, off-page, and technical SEO
  • Keyword research and competitor analysis using SEMrush, Ubersuggest
  • SEO content generation with Gen AI
  • Local SEO and voice search optimization

 

Module 6: CMS based Website Development & Optimization.

  • Elements of a high-converting website.
  • Landing page design.
  • Using WordPress, Wix, or Webflow for site creation.
  • AI tools for UX recommendations and content audits.
  • Hands-on practice: Build a SEO-optimized basic website using WordPress + ChatGPT generated content.

 

Module 7: Email Marketing and Automation.

  • List building, segmentation, personalization.
  • Campaign design and copywriting using Gen AI.
  • Tools: Mailchimp, HubSpot, Zoho Campaigns.
  • Hands-on practice: Create email marketing campaigns with AI-generated content.
  • Module 8: Social Media Strategy Development.
  • Channel selection and audience mapping.
  • Engagement tactics for different platforms.
  • Influencer marketing strategy.
  • Creating a Gen AI-supported social media calendar.

 

Module 9: Organic Social Media Management

  • Facebook, Instagram, LinkedIn, Twitter/X, YouTube.
  • Tools for scheduling and analytics (Buffer, Hootsuite).
  • Caption, hashtag, and post idea generation using Gen AI.
  • Community management and brand voice online.

 

Module 10: Paid Media and Performance Marketing.

  • Paid ad strategy across Google, Meta, LinkedIn.
  • Funnel-based ad copy creation with Gen AI.
  • Budgeting, bidding, and targeting strategies.
  • Retargeting and lookalike audiences.
  • Hands-on practice: Launch a simulated paid campaign using Meta Ads or Google Ads interface.

 

Module 11: Search Engine Marketing (SEM).

  • Google Ads structure: campaigns, ad groups, keywords.
  • Writing compelling ad copy with Gen AI.
  • Landing page relevance and Quality Score.
  • Conversion tracking and ad extensions.

 

Module 12: Social Media Advertising.

  • Facebook/Instagram Ads Manager walkthrough.
  • Campaign objectives and creative formats.
  • Carousel, Reels, Story, and Video ad strategies.
  • Gen AI for ad creatives and performance predictions.

 

Module 13: Analytics and KPI Tracking.

  • Key metrics across channels: CPC, CTR, ROAS, engagement.
  • Setting up GA4 for websites.
  • Event and goal tracking.
  • AI-supported KPI forecasting and anomaly detection.

 

Module 14: Customer Relationship Management (CRM)

  • Role of CRM in digital marketing.
  • Tools: HubSpot, Salesforce, Zoho CRM.
  • Integrating CRM with email and ad campaigns.
  • Using AI to predict customer lifetime value.

 

Module 15: Video Marketing and AI Video Tools.

  • Role of video in digital marketing.
  • Scriptwriting with Gen AI.
  • Tools: Synthesia, Pictory, Descript.
  • YouTube SEO and short-form video strategy (Reels, Shorts).
  • Hands-on practice: Develop a cross-platform campaign using Gen AI: blog + email + social post + YouTube script.

 

Module 16: Influencer Marketing and Brand Collaboration.

  • Identifying influencers and micro-influencers.
  • Campaign planning and ROI tracking.
  • AI tools for influencer discovery and campaign simulation.
  • Case studies of influencer-driven success.

 

Module 17: Mobile and App Marketing.

  • App Store Optimization (ASO).
  • Push notifications, in-app messaging.
  • Mobile ad formats (Google UAC, Meta installs).
  • AI for behavioral prediction in mobile users.

 

Module 18: AI-Powered Personalization and Automation.

  • Predictive analytics in personalization.
  • Chatbots and conversational marketing (ManyChat, Dialogflow).
  • Dynamic landing pages and email content.
  • AI-driven recommendations and personalization engines.

 

Module 19: Digital Marketing Ethics, Privacy & AI Governance.

  • Ethical concerns in Gen AI content.
  • Data privacy laws (GDPR, India’s Digital Personal Data Protection Act).
  • Consent and transparency in personalization.
  • Deepfakes, misinformation, and brand safety.
  • Module 20: Capstone Project & Assessment.
  • Design and implement a 360° AI-enabled digital marketing strategy including.
  • Website plan (mockup)
  • SEO strategy
  • Social media content (3 platforms)
  • Paid ad creatives and targeting
  • Email campaign
  • Dashboard with KPIs
  • Use of Gen AI tools throughout
  • Participate in presentations, viva, weekly quizzes, and complete all assignments as instructed
  • Optional Additional Certifications (not included in the course fee)
  • Google Certification
  • Meta Blueprint Certification
  • HubSpot Inbound Marketing Certification
  • Tools Covered (Indicative List)
  • Google Ads, Meta Business Suite, Mailchimp
  • WordPress, Canva, Google Analytics 4
  • ChatGPT, Jasper, Copy.ai, DALL·E, Midjourney
  • Synthesia, Descript, Grammarly, Surfer SEO
  • Excel, Google Sheets, Data Studio
  • HubSpot, Zoho CRM

 

Diploma in Digital Marketing & Social Media Advertising Duration: 4 months

 

Course Fee:

For Online Classes (2-3 classes per week)

Rs.8,000/- | 10th Pass candidates can also apply. Weekends and Part-Time mode of classes also available.

 

For Offline Classes (2-3 classes per week)

Rs.18,000/- for Bharati College’s students (regular/ SOL/ NCWEB), alumni, staff’s  children.

Rs.20,000/- for all others and outside candidates

  

Training Pattern: Overall 36 hours classes shall be conducted including all practicals. Each class shall be of 60 minutes approx. For Offline Course, classes shall commence after regular College hours (after 3pm). Course is expected to be covered in 4 months as per DU/College calendar. In case of Online Course in Digital Marketing, classes may also be sheduled on weekends or on part-time basis.

 

Eligibility:

Candidates with 10th pass can join. Existing students of various other colleges, universities or institutes can also join. No knowledge in designing or coding or HTML needed to pursue this course.  Students desirous of joining this course can also contact at +91-9312237583 or +91-9310047775.

 

Admissions are open to all DU and outside DU students. Students from other colleges/ institutes/ universities can also join

 

Documents for admission:

1. Two passport sized colored & latest photos

2. Address and ID proof (Driving License, Passport, Adhaar or Voter ID)

3. College or University’s Student ID Card, if any

4. marksheets or certificates of 10th & 12th class

5. Copies of any other available or completed certifications, extra-curricular or co-curricular achievements, or higher education (if any).

 

Enquiries can be made at +91-9312237583 or 09310047775 (WhatsApp/ Contact) for certificate courses in Digital Marketing offered by Bharati College (Delhi University) 

 

Certificates shall be jointly issued by the Bharati College & RKFMA after successful completion of the respective courses.

 

For admissions, Contact or WhatsApp at +91-9312237583 or email at info@rkfma.com

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